A growing collection of thoughts on the animation industry, penned by our founder and producer Steve Smith.

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008. Originality Under Attack

Originality is a fragile thing, and it’s under attack! I’ve been thinking a lot through this year about how we protect originality. So where do ideas actually come from?

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007. The Cost of Creativity

How do we budget for animation? Or, just how long is that piece of string? A run-down of what matters in animation production, and how to stick to a figure.

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006. Feel Good Factor

We’ve been fortunate enough to work with some wonderful NGO’s. Here’s a deep dive into the Plastics suite of films we made for Ellen MacArthur Foundation.

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004. I Got Animated

Musings on brand building following a trip to Get Animated in Birmingham. Just what does it take to get in amongst the big six kids media brands?

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002. Animation Brain Waves

Animation is much more than making things move, it’s about harnessing the way our brains naturally process information.

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001. Hollywood’s Sugar Glass Ceiling

Latvia’s “Flow” and Iran’s “In the Shadow of the Cypress” have danced past the Hollywood heavyweights, proving that when it comes to storytelling, size doesn’t always matter.

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