2D Animation for Charities & NGOs
Human-Made films for organisations with something worth saying
We're a 2D animation studio in the UK, making films for charities, NGOs, museums and public bodies since 2010 — the Wellcome Trust, Médecins Sans Frontières, the Ellen MacArthur Foundation, the British Library, the National Gallery, the Science Museum.
Every frame is made by a person. It's why the work has warmth in it, and why people stay to the end.
Why charities work with us
We're not generalists who take charity briefs between commercial jobs. Social good work is half of what this studio does, alongside our work for children’s TV.
That means we understand how this work actually gets made. A charity film is rarely one person's idea. There's research that took years to gather, a board who want it represented properly, a comms team with a runtime to hit, funders who deserve their moment. All of it matters - and none of it has to cost you the story. Holding those things together is a craft in itself, and it's one we've been practising since 2010.
Complex ideas, made clear
The organisations we work with tackle genuinely hard subjects - antimicrobial resistance, the circular economy, conflict medicine, constitutional history. Our job is to find the thread a person can follow.
We do that with drawing. A well-drawn character carries an idea further than a chart ever will, because you feel something about a person and nothing about a bar.
For the Ellen MacArthur Foundation, a six-point framework for the circular economy became seven films and a visual language invented from scratch - now watched over 700,000 times. For Médecins Sans Frontières, the question "how does conflict damage national health?" became a film voiced by Jim Broadbent and featured by The Telegraph. For the Science Museum, it meant putting Stephen Hawking's mind on screen.
Explainer films get a bad name because most of them are made from stock parts. Ours aren't.
A style that fits your story
We don't have a house look we drop every brief into. We have a network of craftspeople who draw, and we pick the approach the story needs.
Warm and character-led for a young audience. Spare and precise for a policy piece. Bold and graphic when something needs to cut through a feed. The National Gallery needed one thing; English Heritage needed another.
The right look isn't decoration. It's the argument.
How we work with non-profits
We listen. Before anything is drawn, we want to understand the mission, the audience, and the thing you actually need someone to do after watching.
We draw. Script, storyboard, animatic, animation. You see it taking shape at every stage, and there are no surprises at the end.
We deliver. Full films, social cuts, subtitled versions, whatever formats the campaign needs.
Most projects run six to eight weeks. We'll tell you honestly at the outset if yours won't.
A trusted partner for public and third sector work
We've made films for national museums, global health organisations, environmental foundations and public bodies. That experience means we understand procurement, we can work to a fixed budget, and we won't need educating about why your legal team wants a look at the script.
Sixteen years in, we still take this work because we like it. Animation for social good is the reason the studio exists, not a line on a capability deck.
Let’s Make Something That Matters
If you're looking for an animation studio for charity, NGO or public sector work, we'd love to hear what you're working on.
Wondering what a film like this costs? Here's how we budget for animation - and how we hold to a figure once it's agreed.
See how we turned the circular economy into film for the Ellen MacArthur Foundation, or read our wider thoughts on animation for good.
