This pop-inspired animated film was made for the Ellen MacArthur Foundation by Esther Lalanne, produced by Steve Smith for Beakus.
The campaign, to rebuild the global fashion industry following the principles of EMF's circular economy, was launched in May 2018 by Dame Ellen MacArthur and Stella McCartney. Waste in the fashion industry is rampant, from garment threads, to energy waste and landfill use.
Make Fashion Circular is committed to changing that from the inside, and our film condenses the idea in to a short, cool film using photography and collage animation.
Voiced by Lydia Wilson, we hope the film will be seen far and wide.