EMF – Circular Economy
The Ellen MacArthur Foundation is promoting a new way of thinking about the ecology and economy of our planet under a methodology called ‘The Circular Economy‘. In a nutshell they hope that businesses will adopt a circular, over a linear, style of manufacture whereby products and materials they use and sell are re-generated, adding value to the commodities themselves and longevity to their lifespan.
It’s a bold initiative, so we developed a bold graphic style for the 3-minute piece that goes way beyond a simple info-graphic animation. We have charming, rotund worker-bees acting out the potential in a circular economy world, and smooth 3D vector shapes that zing within a harmonious colour palette. It’s beautiful to watch, and hopefully you’ll get sucked right in!